October 7, 2009
It’s a beautiful day in Arizona… Flew to Phoenix on Sunday, drove to Prescott on Monday, drove to Lake Havasu on Tuesday, and sitting in a hotel room back in Phoenix today – Wednesday… Off to Yuma in the morning and then to Tucson – and if you’ve never been to Arizona – remmeber this – GO TO AZ IN OCTOBER!!! The weather is unbelievable..sunny and perfect.
I’m here with Amy Berna… a super talented singer/songwriter. I am driving her and her friend Andrienne around the state for the week meeting with radio stations (trying to convince them she is as wonderful as she is and hope they will support her by playing her new single – you can check her out at www.AmyBerna.com). In addition, she is doing three concerts with the duet Chris and Conrad (www.ChrisandConrad.com).
Let’s talk about radio…these guys work hard. Take a look at their computer…hundreds, literally hundreds, of emails requesting that they play music. Some of the songs that are sent in don’t even fit their formats…Radio works in formats.. each station decides – We are a country station or a Christian inspo station, or a rap station, or a whatever– So…sending your Southern Gospel tune to a top 40 pop station wastes everyone’s time…yours and theirs… and they still get songs that they would never play.
In addition, they get tunes from big established artists and new indie artists that do fit their format…so they have to decide… do we play this and if so, what don’t we play. It’s kind of a science. It kind of isn’t. Pretty subjective in most cases. But you don’t want a playlist of 22 slow songs and one fast one.
And the DJs.. they are awesome… play a song, do the weather, interview an artist that you just met 10 minutes ago, play a song, do a sports update, answer calls, play a song, etc. All without dead time – and proper English – and some level of entertainment – you don’t want people to change the station. Very interesting to say the least…and it’s all live on the morning shows… at the smaller stations, at least.
Anyway… thanks to radio everywhere… radio that introduces us to new songs and new artists and work really, really hard to keep listeners and keep the lights on. We in the music business appreciate and need you.
To our friends Dave, Mike and Steve at KGCB in Prescott, AZ and to Amy, Feron, Debbie, and Tracey at KNLB and KWFH in Lake Havasu – THANK YOU FOR YOUR SUPPORT!!!
Oh.. and the London Bridge… it’s not inLondon…it’s in Lake Havasu…REALLY!!! Look it up and find out what 2.5 million dollars would purchase in the late 60s… pretty cool… Here is a pic of me and Amy this morning…Enjoy!
Wally
www.NasonMusicGroup.com
